Apple Slashes Prices of iPhone 5s to Half

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New Delhi: Apple has slashed prices of its Indian bestseller iPhone 5s for the third time in three months, bringing them down to almost half of September levels, in a bid to shore up sales as demand for iPhone 6s and 6s Plus has nosedived after Diwali.

iPhone 5s prices now starts at Rs 24,999, down from Rs 44,500 in September. This makes Indian price of iPhone 5s one of the lowest globally, despite the depreciating rupee and higher import taxes making India among markets where Apple products cost the most, retailers and analysts said.

“iPhone 6s and 6s Plus sales has again dampened after a brief period of pick up during Diwali, which prompted Apple to successively bring down price of iPhone 5s,” a senior executive with a leading retail chain said. “This is interesting since iPhone 5s has been their best seller in the Indian market and companies seldom drop prices such frequently for popular models,” he said.

Retailers say iPhone 5s accounts for almost 50% of total iPhone sales in India. Apple had lowered the price of iPhone 5s during Dussehra in October and then again before Diwali in November. An email sent to Apple did not elicit any response as of press time Sunday. According to trade sources, the US tech giant’s latest move is triggered by its plans to double India sales in the crucial December quarter, a high sales period for Apple globally as it’s the launch period of new iPhones.

source: ET

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