Apple Offers Discount up to Rs 34,000

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New Delhi: In a first, Apple has decided to offer discount on its latest iPhones in less than a month of its launch, giving consumers discount of up to Rs 34,000 to boost sales on iPhone 6S and 6S Plus.

This is also the first instance when Apple and its distributors are going to buyback old models under the scheme to ensure that all transactions are genuine and reduce the burden of the retailer who can push sales further, three senior trade partners of Apple in India said.

The iPhone 6S and 6S Plus were launched last month in India at Rs 62,000-Rs 92,000 depending on memory and model, but sales were down 15-20% over last year as iPhone 6 and 6 Plus which hit the market last year were cheaper by Rs 8,500-9,000.

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Ingram Micro, one of the Apple’s four iPhone distributors, has just rolled out the buyback scheme in a handful of Apple stores and multi-brand cell phone retail chains in South India which will be subsequently taken national.

The buyback price of Rs 34,000 on the new iPhones is against iPhone 6.Apple has also created a separate website where retailers have to upload details of old handsets against which new models will be bought.

However, the company’s chief executive officer Tim Cook was positive about India’s potential in the long run. The India price is Rs 14,000-16,000 more than in markets such as the US, Middle East, Singapore and Hong Kong.