Kolkata: Airtel Digital TV, the DTH arm of leading global telecommunications provider Bharti Airtel on Thursday announced that it has achieved the 10 million customer mark. The company achieved this milestone within a short span of 6 years. With an eye on innovation, the company has many first to its credit. Airtel Digital TV was the first to introduce the Universal Remote to the market along with value added services like Multi-lingual EPG, World’s first USSD-based self-care facility on mobile among others, making it one of the fastest growing DTH companies in the country today.
Announcing the achievement, Shashi Arora, CEO- Airtel Digital TV said, “Innovation and customer satisfaction is core to our DNA. At Airtel Digital TV, we strive to empower our customers with superior television viewing experience by offering innovative & life enriching services backed with cutting-edge technology. As we look back, we take pride in the product and service innovations that we have brought to the industry. These offerings have not only helpedincrease customer stickiness but has also made us one of the fastest growing DTH companies today. We will continue to go this path and offer customers world class content and television viewing.”
A pioneering company, Airtel Digital TV is the first and only company to enable customers to record even on the standard definition set-top-box which can be done with the help of a simple USB storage drive enabling the high-end feature to be enjoyed by the masses. The recently launched Integrated Digital TV (iDTV) is yet another key innovation by Airtel. Pioneered in partnership with leading TV manufacturer, the iDTV technology miniaturized set-top-box into a small yet efficient smart card that fit directly at the back panel of television sets with minimal wiring and a single remote thereby offering customers a superior & world class experience.