After Madhuri, Big B lands in ‘Maggi’ row


New Delhi: With a government declaration on Monday that the Maggi brand ambassadors will also be liable for action if advertisements are found to be misleading, Bolywood superstar Amitabh Bachchan seemed to be in trouble.

Like Madhuri Dixit, Big B too endorsed Maggi in various ads. The Food Safety and Standards Authority of India (FSSAI) is testing more Maggi samples collected from different states in the wake of UP FSDA finding monosodium glutamate and lead in excess of the prescribed limit in the instant noodles.

Last week a case was lodged against Nestle India by UP food regulator FSDA in a local court at Barabanki in Uttar Pradesh over safety standards of its Maggi, while actors Amitabh Bachhan, Madhuri Dixit and Preity Zinta were also separately dragged to court for promoting the ‘two-minute’ noodles brand.

Earlier actress Madhuri Dixit had been served notice by the Haridwar Food and Drug Administration, seeking explanation from her about the claims she made, about the nutrition value of the two minute noodle.

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