New Delhi: Defending Aamir Khan’s exit as the brand ambassador of the Incredible India campaign, department of industrial policy and promotion (DIPP) secretary Amitabh Kant, a key driver of the much-acclaimed initiative, on Monday said the actor had damaged the brand identity of the country with his remarks on intolerance.
“A brand ambassador promotes a brand. People will come to India and tourist flow will increase only if the brand ambassador of ‘Incredible India’ promotes India as incredible India. But if the brand ambassador of India says India is intolerant, he is surely not working as a brand ambassador of India,” Kant, invited as chief guest, said at the 36th convocation of National Institute of Design (NID), on Monday. Kant was answering a query on Khan’s removal from the tourism ministry’s Incredible India campaign.
“He is damaging the brand identity of the country. People will not come to India after hearing him. An ambassador has to promote the brand, not destroy the brand. The brand ambassador must be the best brand ambassador for promoting India, he cannot be the destroyer of the brand,” added Kant.
He also lauded the initiatives launched by the PM Modi-led Centre, especially ‘Start up India, Stand up India’, saying only startups will provide jobs in the future